1. Introduction
These Terms of Service ("Terms") are a legal agreement between you ("you", "your", the "Merchant") and EEZEE DIGITAL LTD, a company registered in England and Wales (company number 17450282), registered office Unit A, 82 James Carter Road, Mildenhall, Bury St. Edmunds, IP28 7DE, trading as "eezee" ("eezee", "we", "us", "our").
They govern your access to and use of the eezee platform, including the website builder, the
AI onboarding and edit assistant, and the shop, bookings, back‑office and payments features
(together, the "Service"), available at build-eezee.com and any custom domain you connect.
By creating an account, using the Service, or clicking to accept these Terms, you agree to be bound by them. If you do not agree, you must not use the Service.
Our Privacy Policy explains how we handle personal data and forms part of these Terms.
2. Definitions
- "Site" — the website (and any shop, booking system and content) that you create and operate using the Service.
- "Merchant Content" — everything you provide to or create with the Service: business descriptions, text, images, product and service listings, prices, and site configuration.
- "Customer" — an end user who visits your Site, makes a booking, or places an order.
- "Customer Data" — personal data about your Customers that we process on your behalf through the Service (for example a Customer's name, email address, delivery address, order and booking details).
- "AI Features" — the AI‑assisted onboarding chat and edit assistant used to generate and edit your Site.
- "Credits" — the units consumed by AI Features, as described in clause 8.
3. Eligibility and accounts
3.1 You must be at least 18 years old and capable of forming a binding contract.
3.2 You may use the Service only for a genuine business, trade, craft or professional activity. It is not intended for consumers acting outside a business.
3.3 You are responsible for the accuracy of the information you provide, for keeping your login credentials secure, and for all activity that occurs under your account. Notify us promptly at support@build-eezee.com if you suspect any unauthorised use.
3.4 You are responsible for anyone you allow to access your account (for example staff members or providers you add).
4. The Service
4.1 The Service lets you describe your business, generate a website from that description, and operate an online shop and/or booking system with a supporting back office.
4.2 We may add, change, or remove features, and we may set or change reasonable technical limits. We will try to give reasonable notice of material changes that adversely affect you.
4.3 The Service is provided on an ongoing basis. We do not guarantee uninterrupted or error‑free availability (see clause 12).
5. AI Features
5.1 The AI Features use third‑party AI models (currently provided by Anthropic) to generate and edit site content from the information you provide. See the Privacy Policy for what data is sent to our AI provider.
5.2 AI output is generated automatically and provided "as is". It may contain errors, omissions or content that is unsuitable for your business. You are responsible for reviewing all AI‑generated content before publishing it and for ensuring it is accurate, lawful, and appropriate. You should not enter confidential information you would not want processed by our AI provider into the AI Features.
5.3 As between you and us, you own the Merchant Content, including content generated by the AI Features from your inputs, subject to the licence in clause 6 and to any rights in the underlying models and software.
6. Merchant Content and licence
6.1 You retain ownership of your Merchant Content. You grant us a worldwide, non‑exclusive, royalty‑free licence to host, store, copy, adapt, display and transmit your Merchant Content solely to operate and provide the Service to you (for example, to render your Site, generate edits, and send transactional emails).
6.2 You represent and warrant that you own or have all rights necessary to provide your Merchant Content and that it does not infringe any third party's rights or breach any law.
6.3 You are solely responsible for your Merchant Content and for your Site, including the goods and services you offer, your prices, descriptions, and the fulfilment of orders and bookings.
7. Acceptable use
7.1 You must not use the Service, and must not allow your Site to be used, to:
- break any applicable law or regulation, or infringe anyone's rights (including intellectual property, privacy, or consumer‑protection rights);
- sell, advertise, or facilitate prohibited or restricted goods or services except in full compliance with all applicable laws and any age‑verification, licensing or other controls that apply (this includes, without limitation, alcohol, tobacco and vapes, weapons, adult content, prescription or controlled substances, gambling, and financial services);
- send spam or unlawful marketing, or misuse the transactional email features;
- upload malware, attempt to gain unauthorised access, probe or disrupt the Service, or circumvent usage limits or security controls;
- misrepresent your identity or your business, or impersonate any person or organisation;
- use the AI Features to generate unlawful, deceptive, harmful, or infringing content; or
- resell, sublicense, or provide the Service to third parties as a bureau service, except as we expressly permit.
7.2 Prohibited. You must not use the Service to sell, promote or facilitate:
- Controlled or illegal drugs and related paraphernalia
- Weapons, firearms, ammunition, and explosives
- Counterfeit or stolen goods
- Sexually exploitative or other illegal content
- Anything otherwise unlawful to sell
- fraud, money laundering, pyramid or Ponzi schemes, or other financial crime
- infringement of anyone's intellectual property or other rights
- malware, phishing, or attempts to disrupt or gain unauthorised access to any system
- harassing, hateful, defamatory, or otherwise unlawful content
7.3 Restricted. The following are lawful but require licensing and/or age verification that the Service does not currently support, so they are not permitted at this time:
- Alcohol
- Tobacco, vapes and nicotine products
- CBD and cannabis-derived products
- Fireworks and pyrotechnics
- Prescription and pharmacy medicines
- Gambling and betting
- Knives and bladed weapons
These lists are maintained in the Service and may change; the current version is always the one published with these Terms.
7.4 We may investigate suspected breaches and may remove content or suspend a Site under clause 11.
8. Payments, credits and fees
8.1 AI Credits. AI Features consume Credits. Each account includes a free allowance that refreshes each period. You may purchase additional Credit packs. Prices are shown before purchase. Credit purchases are processed by Stripe and are payable to eezee.
8.2 Refunds for Credits. Except where required by law, Credit purchases are non‑refundable once the Credits have been made available to your account, and any unused Credits expire when your account ends.
8.3 Taking payments from your Customers (Stripe Connect). If you enable payments, your Customers pay you directly through your own connected Stripe account. eezee is not a party to the sale between you and your Customer, does not receive those funds, and does not act as merchant of record. Your use of Stripe is governed by Stripe's own terms, and you are responsible for meeting Stripe's requirements. Card details are handled by Stripe; eezee does not receive or store full card numbers.
8.4 Your tax and legal obligations. You are responsible for all taxes (including VAT where applicable) on your sales, for issuing any required receipts or invoices, and for complying with consumer, distance‑selling, and refund laws in respect of your Customers.
8.5 Subscription fee. Keeping a Site visible to the public requires a paid subscription.
- Free trial. Every new Site starts with a 14‑day free trial. No payment is taken during the trial and you are not required to give card details to use it.
- Fee. £12 per month.
- Subscribing during your trial. If you subscribe before the trial ends we store your card but take no payment at that point. Your first payment is taken on the day your trial was always due to end, and monthly from then on. Subscribing early never shortens your trial.
- Auto‑renewal. The subscription renews automatically each month until you cancel.
- Cancelling. You may cancel at any time from the Plan page in your back office. Cancellation takes effect at the end of the period you have already paid for; we do not refund part months. Your Site then stops being shown to visitors, and your content, orders and bookings are dealt with under clause 13.3.
- Failed payments. If a payment fails we keep your Site live while our payment provider retries it, and we will tell you. If payment is still not received after those attempts, your Site is paused rather than deleted.
- Price changes. We will give at least 30 days' notice by email of any change to the fee. Changes take effect at your next renewal, and you may cancel before then.
- VAT. Prices are in pounds sterling. eezee is not currently registered for VAT and no VAT is chargeable on the subscription fee. If eezee becomes VAT registered we will give at least 30 days' notice before any change to the amount you pay.
9. Third‑party services
The Service integrates third‑party services including Stripe (payments), Anthropic (AI), MailerSend (email), and hosting and network providers. Your use of the Service may be subject to those providers' terms, and we are not responsible for their acts or omissions beyond our own reasonable control.
10. Intellectual property in the Service
The Service, including its software, design, templates, and the eezee name and branding, is
owned by us or our licensors and is protected by intellectual‑property laws. These Terms grant
you a limited, non‑exclusive, non‑transferable right to use the Service; they do not transfer
any ownership in the Service to you. [Trademark status pending — see EEZ‑37.]
11. Data protection
11.1 For personal data relating to your account (for example your name and email as the account owner), eezee is the controller.
11.2 For Customer Data that we process through the Service on your instructions, you are
the controller and eezee is the processor. Our processing of Customer Data is governed by
the data‑processing terms in our Privacy Policy [or a separate Data Processing Agreement — recommended; solicitor to confirm], which set out the subject matter,
duration, nature and purpose of processing, the types of personal data and categories of data
subject, and our obligations under UK GDPR Article 28.
11.3 You are responsible for your own lawful basis for collecting and using Customer Data, for providing your Customers with your own privacy notice, and for handling your Customers' data‑subject requests. eezee provides tools to help but is not your Customers' controller.
12. Availability, support and warranties
12.1 We aim to keep the Service available but provide it "as is" and "as available" and, to the extent permitted by law, exclude all implied warranties (including satisfactory quality, fitness for a particular purpose, and non‑infringement).
12.2 We do not warrant that the Service, or any AI output, will be uninterrupted, error‑free, or fit for your particular commercial purpose.
12.3 Nothing in these Terms excludes or limits any statutory rights you have that cannot lawfully be excluded.
13. Suspension and termination
13.1 By you. You may stop using the Service and close your account at any time via the back office or by contacting us.
13.2 By us. We may suspend or terminate your account or take a Site offline if you materially breach these Terms (including the acceptable‑use rules), if required by law, or to protect the Service, our other users, or the public. Where practicable and lawful we will give notice and an opportunity to remedy.
13.3 Effect of termination, and getting your data out. When your subscription ends — whether you cancel or it lapses — your Site stops being shown to visitors. Nothing is deleted at that point.
For 90 days afterwards you can still sign in to your back office and download your data: your orders and their line items, bookings, products, services, and your site content, as a spreadsheet you can open or hand to your accountant. We will email you when your Site is paused, again after 14 days, and once more before the 90 days are up.
We keep your Site and its data for those 90 days so you can come back to it. After that we delete it. You can ask us to delete it sooner, at any time, by contacting us.
Some records are kept beyond that: billing and tax records for six years as the law requires, and the audit trail for 12 months as our accountability record. These are described in the Privacy Policy.
14. Limitation of liability
14.1 Nothing in these Terms limits liability for death or personal injury caused by negligence, for fraud or fraudulent misrepresentation, or for any liability that cannot be limited or excluded by law.
14.2 Subject to clause 14.1, we are not liable for: loss of profit, revenue, business, goodwill, or anticipated savings; loss or corruption of data (beyond our obligation to take reasonable security measures); or any indirect or consequential loss.
14.3 Subject to clause 14.1, our total aggregate liability arising out of or in connection with the Service in any 12‑month period is limited to the greater of £1,000 or the total fees you paid us in the 12 months before the claim.
15. Indemnity
You agree to indemnify us against claims, losses and reasonable costs arising from your
Merchant Content, your Site, the goods or services you sell, your breach of these Terms, or
your breach of any law (including data‑protection and consumer law in respect of your
Customers). [Scope to be confirmed by solicitor.]
16. Changes to these Terms
We may update these Terms from time to time.
For material changes — anything altering what you pay, what we owe you, or how your data is handled — we will give notice and ask you to accept the new version before you continue using the Service. Each version is identified by a version number and we keep a record of the version you accepted and when.
For minor changes (corrections, clarifications, contact details) we will post the updated version and, where it matters, tell you. Continuing to use the Service after those take effect means you accept them.
17. General
17.1 Governing law. These Terms and any dispute arising out of them are governed by the
laws of England and Wales, and the courts of England and Wales have exclusive jurisdiction.
[Confirm jurisdiction.]
17.2 Entire agreement. These Terms, the Privacy Policy, and any policy referenced in them are the entire agreement between you and us regarding the Service.
17.3 Assignment. You may not assign these Terms without our consent; we may assign them to a successor to our business.
17.4 Severance and waiver. If any provision is found unenforceable, the rest remains in effect. A failure to enforce a provision is not a waiver.
17.5 Third parties. Except as stated, a person who is not a party has no rights under the Contracts (Rights of Third Parties) Act 1999 to enforce these Terms.
18. Contact
EEZEE DIGITAL LTD Unit A, 82 James Carter Road, Mildenhall, Bury St. Edmunds, IP28 7DE Email: support@build-eezee.com